The strategic & creative BFF to the world’s bravest brands, and to those who need a little help finding their courage to make bold moves.
Neon Bobcat is a boutique creative strategy consultancy for the digital age, founded & led by Laurel Russo, a marketing & design strategy veteran from NYC who’s helped some of the world’s biggest brands find their way.
With extensive experience across Fortune 500 & start-up consumer brands* alike, the Neon Bobcat team has helped marketers innovate, optimize, position, & reposition their brands. We’ve tackled a vast array of strategic questions, from foundational exploration [who is our audience? what exactly do we stand for?] to execution [how should we show up in the world?]. We relish a good challenge & wanna see how we can help you, too!
Small by design, we’re nimble, provocative, & only willing to work with those ready to try something new.
*Demonstrative of team’s brand experience—not Neon Bobcat clients.
Black sheep make the world a more interesting place. Rule breakers / divergent thinkers / people who call it like they see it are unsung heroes & our kind of people.
But bravery isn’t black and white / all or nothing / take it or leave it.
Work that moves the needle is, by definition, noteworthy—and going even one degree outside of the comfort zone can get you there.
The business-as-usual autopilot is not a strategy; the cure is where curiosity & possibility meet credibility.
Take it from us: the coolest sh*t happens when you put yourself out there.
We help you do work that gets your heart racing / palms sweating / moves the needle. Work that actually delivers meaning to the people who matter most. Isn’t that the point?
[01]
We get it: change is scary.
But we all know staying static as the world evolves around you isn’t an option. We’ll empower you to ditch the comfort zone while staying true to your brand & business.
YOU’LL BE BRAVER
People make the world go round—you simply can’t get anywhere without your customers & your team.
We’ll help you understand their POV to more meaningfully connect & serve them for mutual benefit.
YOU’LL BE MORE EMPATHETIC
[02]
[03]
YOU’LL BE PREPARED TO MEET THE FUTURE
Our problem-solving approach focuses on the real-world needs of your business & your customers, leading to win-win outcomes.
Your reality influences our strategy, while we help you navigate the evolving world in a clear & pragmatic way. No abstract intellectual theory here—just a simple path forward.